"Kellogg's Great Crops of Strawberries, and How to Grow Them the Kellogg Way" is a practical gardening guide written in the early 20th century. The book centers on the cultivation of strawberries, detailing the methods and practices that contribute to producing high yields of superior quality fruit using Kellogg's renowned pedigree plants. The opening of the text establishes the credibility and stature of the R. M. Kellogg Company in the strawberry plant nursery industry. It highlights the company's commitment to improving strawberry crops through rigorous selection processes and innovative agricultural practices. The introductory sections emphasize the importance of quality plants, soil preparation, and thorough cultivation methods in achieving successful strawberry production, setting the stage for detailed instructions that follow in the subsequent chapters. (This is an automatically generated summary.)